About Our Team
For more than three decades, Independent Marketing Associates has been providing exceptional service to top brands seeking representation in Michigan and the Midwest. Founded by Louann Kohlbeck and Candy Massolia, IMA partnered with Eastcastle Products to provide brands with additional support while continuing to offer the personal attention appreciated by those we work with.
If your company or brand is seeking a partner to help you grow, we welcome the opportunity to connect with you to learn more.
Are You A Current Customer?
Looking For
Brands?
At IMA & Eastcastle Products, we are a hands-on sales agency committed to uncovering and executing every growth opportunity for our vendor partners.
We align with our clients and retail buyers by focusing on shared KP|s, delivering proactive account management, strategic insights, and seamless service-without gaps.
Acting as an extension of your team, we're ready to step in wherever needed - from daily business adjustments to strategic category reviews and private label project management. We're here to keep things moving and deliver results.
Our team is made up of retail veterans with experience on both sides of the aisle. We understand what drives success in-store and how to navigate the pressure points as strategies align. That perspective helps us guide partnerships toward optimized, lasting outcomes.
NEED REPRESENTATION?
CONTACT US
To connect with our team to see if we are the right fit for your needs, please complete the following form
MEET OUR TEAM
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Natalie Siminski
Vice President of Sales and Marketing
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Kim Laurie
Specialty Sales Territory Manager
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Ashley Tomlinson
Sales Representative